Integrated data and analytics to drive market access and launch success
SHYFT’s Market Access solution creates a payer backbone that delivers insight that informs pull-through strategies and maximizes collaboration with the sales force. SHYFT’s analytics support sophisticated segmentation of payer types and facilitate integration with sales and marketing initiatives.
Competition, increasing costs, evidence-based medicine and the rising influence of payers are reshaping the role of market access. Now, market access must be considered earlier in the commercial process, informed by actionable payer insights and economic realities. Efficacy, safety and cost effectiveness all matter and packaging and presenting this information to payers is essential to success.
SHYFT’s Market Access solution provides integrated payer analytics that create a more flexible commercial process. In an increasingly complex, regulated and transforming environment, SHYFT provides fully integrated managed care data (e.g., Plantrak®, Source®, FingerTip®, HLI®, sales, contract) that can be readily combined with other systems and data sources to provide the insights necessary to drive successful performance.
The SHYFT Market Access solution shows the impact of payer access restrictions on product performance as well as payer impact on territory and physician behavior.
The solution delivers a unified view of the buying process based on product preference, access and use by line, switching, persistency and awareness as well as sharp insight into local treatment preferences for various patient segments to reveal the top opportunities for a brand and therapeutic area.
Guided analytics to inform business planning for new products, including payer level analytics such as tier status, co-pay and reversal rates.