Life sciences companies are facing an increasingly complex healthcare environment, which is fundamentally changing the way products are developed and commercialized. In a dynamic commercial planning environment, pertinent market and performance analytics seamlessly flow across functional areas to inform strategic and tactical decisions– from new product planning through launch and the growth phase. Through this integration SHYFT provides intelligent insights, which speed the decision process resulting in faster time to market and increased sales.
With 100s of products in development for specialty diseases (e.g., oncology), it is increasingly important that markets are fully explored to ensure informed development decisions. SHYFT’s Clinical Analytics service integrates all aspects of new product planning (clinical, commercial, competitive, market access) into one common platform leveraging the most reliable data sources to inform cross-functional collaboration and decision-making.
SHYFT works with organizations to design and scale performance driven solutions that tie together primary and secondary data sources to make more informed business decisions across the product lifecycle. Through this initiative, SHYFT aligns the technology platform with customized data and analytics to provide end users deeper insights improving performance across the organization.
Accelerate sales with SHYFT by extending traditional methods of field team design (e.g., prescription volume) through integration of local market data to better define opportunity (e.g., affiliations, market access environment, physician prescriber habits); and create synergies across field personnel by using a unified reporting and analytics platform.
Informed by actionable payer insights and economic realities, effective payer strategy is critical to a brands’ commercial performance. Efficacy, safety AND cost effectiveness all matter and packaging and presenting this information to payers is essential to success. SHYFT consultants work closely with customers to formulate effective pull-through strategies to drive collaborative performance across commercial teams.