Skip to content ↓

Privacy Policy

Last modified: July 31, 2020

The ECJ invalidated Privacy Shield on July 16, 2020. Click here to learn more. Per ITA guidance, SHYFT Analytics will continue to comply with its Privacy Shield obligations.

SHYFT Analytics, Inc. (“SHYFT Analytics,” “we,” “us,” “our” or the “Company”) is committed to secure and trustworthy Internet commerce and the individual’s right to privacy. This Privacy Policy describes SHYFT Analytics’ information practices.

SHYFT Analytics complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom, and Switzerland transferred to the United States pursuant to Privacy Shield. SHYFT Analytics has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, SHYFT Analytics is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.

SHYFT Analytics’ participation in the Privacy Shield applies to all personal data that is subject to the SHYFT Analytics Privacy Policy and is received from the European Union, the United Kingdom, and the European Economic Area. SHYFT Analytics will comply with the Privacy Shield Principles in respect of such personal data.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

SHYFT Analytics’ accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, SHYFT Analytics remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless SHYFT Analytics proves that it is not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, SHYFT Analytics commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union, UK, and Swiss individuals with Privacy Shield inquiries or complaints should first contact SHYFT Analytics by email at

As further explained in the “Dispute Resolution” section of the SHYFT Analytics Privacy Policy, we encourage you to contact us should you have a Privacy Shield-related (or general privacy-related) complaint.

SHYFT Analytics has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at


  1. Web Sites and Services Covered: This Privacy Policy covers the information practices of the Web sites and services, including SHYFT Analytics’ Web-enabled information technology platform (collectively, the “Services”) that link to this Privacy Policy, located at: If you do not agree with the terms of this Privacy Policy, please do not use the Web Site or Services.SHYFT Analytics’ Web site and Services may contain links to other Web sites. SHYFT Analytics is not responsible for the information practices or the content of such other Web sites. If you submit personal information to any of those Web sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit.Our Web site also includes Social Media features, such as the LinkedIn and Twitter buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media features and widgets are either hosted by a third party or hosted directly on our Web site. Your interactions with any of these features are governed by the privacy policy of the company providing it.
  2. Information Collected: When expressing an interest in obtaining additional information about SHYFT Analytics’ products, SHYFT Analytics requires you to provide personal information, such as:
    • Name, company name, title, email address, phone number

Certain tools on the Web Site and Services also contain forms that collect certain personal that you provide. By providing this information, you consent to SHYFT Analytics’ use as described in this Privacy Policy.

As you navigate SHYFT Analytics’ Web site or use the Services, SHYFT Analytics may also collect information through the use of commonly-used information-gathering tools such as Web beacons and cookies. Information collected includes standard information from your Web browser such as your Internet Protocol (IP) address, browser type, operating system, referring/exit pages, links clicked, and actions taken while browsing.

  1. Use of Information Collected: SHYFT Analytics uses the information collected from our Web site and Services to perform the services requested. For example, we may use this information to:
    • Send requested product or service information
    • Send product updates
    • Respond to customer service requests
    • Enhance user profiles
    • Send newsletters
    • Send promotional and marketing communications
    • Respond to questions and concerns
    • Improve our Web site, Services and marketing efforts
    • Conduct research and analysis
    • Respond to inquiries regarding career opportunities
    • Respond to customer service requests
  2. Web Site Navigational Information: : SHYFT Analytics uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web site or use the Services (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information that may be collected on the Company’s Web sites and how this information may be used.CookiesA cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this Web site and the Services. We do not link the information we store in cookies to any personally identifiable information you submit while on our Web site or while utilizing the Services.We use session cookies to make it easier for you to navigate our Web site and use the Services. A session ID cookie expires when you close your browser. Cookies enable us to track and target the interests of our users to enhance our Services.Some of our business partners (e.g., our tracking utility company) use cookies and Web beacons on our Web site. We have no access to or control over these tracking technologies.IP Addresses

When you visit SHYFT Analytics’ Web site, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, SHYFT Analytics uses IP addresses to monitor the regions from which customers and users navigate the Company’s Web site and Services.

Third Party Cookies

From time-to-time, SHYFT Analytics may engage third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web sites and use the Services. The information provided to third parties does not include personal information.

Google Analytics

We and our partners use various technologies to collect and store information when you use navigate the Company’s Web sites or use a Service we provide, and this may include using cookies or similar technologies. SHYFT uses “Google Analytics” ( and associated tools in connection with the Services to collect and analyze information about how users use a Service. Google Analytics collects information such as how often you visit the Service, what pages you visit when you do so, and information on specific pages and content you access. We use the information we get from Google Analytics to improve the Services offered to our customers. Google Analytics collects only the Internet Protocol address assigned to you on the date you visit a Service, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personal information.

Google Analytics uses cookies to collect standard Internet log information and visitor behavior information in an anonymous form. These cookies are used only by Google, and not by SHYFT Analytics. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Use ( and the Google Privacy Policy ( However, you can prevent Google Analytics from recognizing you on return visits to this website by disabling cookies on your browser. Use of a Service without restricting use of cookies constitutes your consent to the use, storing and access of cookies on your computer or device.

  1. Sharing of Information Collected: We may the information we collect from access and use of our Services to provide, maintain, protect and improve the Services, to develop new service offerings, and to protect the Company, our customers and our users. We may use the personal information you provide across all of the Services we offer.We use non-personally identifiable information collected from cookies and other technologies to improve your user experience and the overall quality of our Services. We may share non-personally identifiable information publicly and with our business partners and customers. For example, we may share information publicly to show trends about the general use of our Services.We will share your personal information with third parties only in the ways that are described in thisPrivacy Policy. We do not sell your personal information to third parties.We may provide your personal information to companies or their Web sites that provide services to help us with our business activities, such as customer support, billing for our Services, and Internet hosting. These companies are authorized to access and use your personal information only as necessary to provide these services to us.In the event of unauthorized use, tampering with, or modification of this system—or its supporting hardware or software, we may provide personal information we determine is relevant regarding possible violation of law to law enforcement officials and investigators.

We may also disclose your personal information:

  • As required by law, such as to comply with a subpoena, or similar legal process,
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
  • To a successor-in-interest if SHYFT Analytics is involved in a merger, acquisition, or sale of all or a portion of its assets, provided that such party will comply with this Privacy Policy,
  • To any other third party with your prior consent to do so.
  1. Customer Names and Testimonials: SHYFT Analytics may post lists of customers and testimonials on the Company’s Web sites that contain information such as customer names and titles. SHYFT Analytics obtains the consent of each customer prior to posting any information on such a list or posting testimonials.
  2. Communications Preferences: SHYFT Analytics offers customers and visitors who provide contact information a means to choose how the Company uses the information provided. You may send a request specifying your communications preferences to
  3. Correcting and Updating Your Information: Pursuant to the Privacy Shield Frameworks, EU and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Privacy Shield, should direct their query to If requested to remove data, we will respond within a reasonable timeframe. We will respond to all requests for access, to correct inaccurate data, update information, or delete information within 30 days.
  4. Customer Data: SHYFT Analytics’ customers may electronically submit data or information (“Customer Data”) for hosting and processing purposes. SHYFT Analytics will not review, share, distribute, or reference any such Customer Data except as provided in the SHYFT Analytics Master Service Agreement, or as may be required by law. SHYFT Analytics may access Customer Data only for the purpose of providing the Services, preventing or addressing service or technical problems, at a Customer’s request in connection with Customer support matters, or as may be required by law.
  5. Service Provider, Sub-Processors/Onward Transfer: SHYFT Analytics may transfer personal information to companies that help us provide our Services. Transfers to subsequent third parties are covered by the provisions in this Privacy Policy regarding notice and choice and the service agreements with our customers.
  6. Access to Data Controlled by our Customers: SHYFT Analytics has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct queries to the appropriate SHYFT Analytics customer (the data controller). If a SHYFT Analytics customer requests SHYFT Analytics’ assistance in the removal of data, SHYFT Analytics will respond to such requests within 30 business days.Data Retention:

SHYFT Analytics will retain Customer Data as provided in the SHYFT Analytics Master Service Agreement, or as may be required by law.

  1. Security: The security of your personal information and our customers’ information is important to us. We follow industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at
  2. Changes to this Privacy Policy: SHYFT Analytics reserves the right to update this Privacy Policy to reflect changes to our information practices. We may change this Privacy Policy at any time by posting revisions to our Web site. Changes will not apply retroactively and will become effective no sooner than one (1) calendar day after it is posted. Your use of this Web site or the Services means that you accept the terms of this Privacy Policy and your continued use after such changes are posted and effective means that you accept the revised Privacy Policy.We encourage you to periodically review this page for the latest information on our privacy practices.
  3. Contacting Us and Opt-Out: If you provide personal information to us in connection with our Web site or Services, we may send you email communications containing promotional materials about our other products and services, as described in Section 3 above. If you do not want us to send you these promotional materials or to share your contact information with third parties to assist us in doing so, you may opt out of receiving these communications from us by following the instructions provided at the bottom of each email.
  4. We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to


Another way you can opt out of having promotional materials sent to you is by writing to us at the postal or email address set forth below.Questions regarding this Privacy Policy or the information practices of the Company’s Web sites should be directed to SHYFT Analytics as follows:

Privacy Policy/Info
SHYFT Analytics, Inc.
110 High St, Boston, MA 02110

compliance@SHYFTAnalytics.comTo prevent your data from being used by Google Analytics, you can use the Google Analytics opt-out browser add-on found at If you want to opt-out, download and install the add-on for your web browser.

  1. SHYFT Confidentiality Agreement
    SHYFT Confidentiality Agreement