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SHYFT Commercial Solution

Commercial outperformance in today's biopharma environment requires intelligence that transcends sales and marketing data and agility that exceeds yesterday's static solutions. SHYFT's Commercial Solution provides true end-to-end data management and analytics capable of providing accurate, actionable, and on-demand insight to your entire organization.

SHYFT platform product

STRATA Data Management

All of your clinical and commercial data: clean, integrated, unified, and ready to provide insight. All you need to do is ask the right question. STRATA provides the scalability and analytic horsepower of enterprise data management technologies without sacrificing the flexibility, control, and nuance of a custom-built solution.

Retail Data Management

Manage every aspect of your Retail datasets - including prescription, EMR, claims, market access, RWD, marketing, and sales - empowering you to stop making compromises in how you interrogate your data for insight.

Product features

  • Command Center

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Data Aggregation and Integration

    Application providing precedence and survivorship, matching, deduplication, and an atomic business rules engine to govern data transformation and analytics.

  • Quality and Logistics Engine

    Data quality assessment and monitoring, automated quality control, data lineage auditing, automated controls & checksum.

Rare Disease Data Management

Manage every aspect of your clinical and commercial Rare Disease datasets, empowering you to stop making compromises in how you interrogate your data for insight.

Product features

  • Rare Disease Data Hub

    Specialty and Rare disease product distribution, trade, advocacy, and other third party data is seamlessly integrated and made accessible through an interactive, visual interface. STRATA provides a complete view of the patient experience for complete care coordination.

  • Command Center

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Data Aggregation and Integration

    Application providing precedence and survivorship, matching, deduplication, and an atomic business rules engine to govern data transformation and analytics.

  • Quality and Logistics Engine

    Data quality assessment and monitoring, automated quality control, data lineage auditing, automated controls & checksum.

Specialty Data Management

Manage every aspect of your clinical and commercial Specialty datasets, empowering you to stop making compromises in how you interrogate your data for insight.

Product features

  • Specialty Data Aggregation

    Integrated EMR, claims, SPP, MSL, market access, RWE, marketing, and sales data in a single, cross-channel view to support the launch and ongoing growth of your specialty product.

  • Command Center

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Data Integration Engine

    Application providing precedence and survivorship, matching, deduplication, and an atomic business rules engine to govern data transformation and analytics.

  • Quality and Logistics Engine

    Data quality assessment and monitoring, automated quality control, data lineage auditing, automated controls & checksum.

Master Data Management

A robust enterprise linkage of all customer, affiliation, payer, product, services, and patient master records ensures accuracy, stewardship, and consistency across all users and use cases.

Product features

  • Built for Life Sciences

    Our MDM technology is driven by a unique library of pre-built adaptors, frameworks, business rules, and APIs for hundreds of industry-wide sources.

  • MedPro API Integration

    Direct integration of MedPro’s BulkID and DirectID capabilities enable real-time adjudication of customer records ensuring complete accuracy and confidence.

  • Command Center

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Compliant, Flexible, and Scalable

    Compliant with HIPAA regulations, SHYFT MDM is capable of processing terabytes of data and querying billions of records in seconds. SHYFT’s flexible design allows new data sources to be added with ease.

RWE Data Management

Manage all of your outcomes data (EMR, claims, lab, omics, etc.) with ease, transparency, and full control - empowering you to stop making compromises in how you interrogate your data for insight.

Product features

  • Data Transformation

    Unify records under the OMOP standard common data model (CDM4 and CDM5).

  • Complete Data Aggregation

    Data logistics engine and business rule library drive fully-automated, asynchronous transfer, loading, and importing of all data streams.

  • Data Integrity

    Quality assurance engine continually runs data quality checks and flags issues.

  • Powerful Configurability

    Data engine powering analytics for new patient and physician segments, markets, and formulary wins.

LUMEN Insights

Deliver strategic and tactical insight across your entire clinical and commercial organization. LUMEN Insights combine executive, home office, and field intelligence to drive performance at every level.

Real-World Disease Insights

LUMEN Real-World Disease Insights dimensionalize clinical and commercial data with real-world patient outcomes in order to drive unprecedented insight into how your exact patient cohorts behave and responds to treatment in the real world.

Product features

  • Detailed Disease Overviews

    Create standardized and productized insights in hours instead of months. Build reports driven by Real-World Data that describe patient prevalence, incidence, demographic breakouts, lines of therapy, and cost of care.

  • Patient Journey Insights

    Drive informed go-to-market strategy through gorgeous interactive visualizations detailing treatment flow across lines of therapy, duration by line of therapy, disease progression, and patient outcomes.

  • Burden and Cost of Care Analytics

    Rapidly explore and test hypotheses about patient journey, burden on illness, and cost utilization to find pockets of patients with unmet need.

  • Collaborative Insight

    Export and share beautifully rendered insights directly from the LUMEN interface so that you can spend less time crunching data and more time taking action.

Launch Insights

When market dynamics shift, so should your launch strategy. LUMEN provides the agility and actionability to adjust and react to market complexities immediately. Key Performance Indicators and launch performance metrics are delivered across teams and in near real-time so that you don’t just meet expectations for your brand, you exceed them.

Product features

  • Launch Accelerator

    Identify target patient pools and their response to new products, as well as the services they need and the questions they are asking about the product.

  • Brand Monitor

    Measure brand performance comprehensively and in real time across your product portfolio. Integrated insights are enabled by brand, payer, and competitive intelligence, creating a complete picture to inform tactics and commercial strategies.

  • Commercial Insights

    Take immediate action through guided analytics providing campaign, performance, multi-channel, and functional area insights. A flexible platform integrated directly with your data provides the scalability to grow, incorporate new technologies, new data, new insights, and translate them to actions.

  • Integrated Connectivity

    Connect your analytics and insights directly to your CRM (Veeva, SFDC, etc.), CLM, RWE, Claims, and Patient Systems data so that you can get to insight faster and take action sooner.

Sales Insights

Spend less time planning and more time selling. LUMEN Sales Insights provide your field and home-office teams with relevant and actionable information – specifically configured and beautifully presented - so that their next step is obvious, intuitive, and effective.

Product features

  • Seamless Data Integration

    Transform 100s of data sources into timely, accurate, and targeted intelligence. Our integrated Data and Analytics Platform ensures that – as information about your market, patients, and HCPs changes – your sales teams will be armed with the real-time knowledge to adjust, plan, and execute.

  • Tailored KPIs

    Defining success is not a one-size-fits-all. Why should measuring success be any different? LUMEN Sales Insights provides you the flexibility to configure KPIs for your brand, team, and reps in a way unique to your business.

  • Real-Time Triggers and Alerts

    React immediately and with purpose to changing market, payer, prescriber, and patient subtleties. Set business rules and arm your reps with tactical insight as soon as the platform detects relevant changes in the data.

  • Collaborative Insight

    Export and share beautifully rendered insights directly from the LUMEN interface so that you can spend less time crunching data and more time taking action.

Market Access Insights

Competition, increasing costs, evidence-based medicine, and the rising influence of payers are reshaping the role of market access. LUMEN Market Access Insights creates a payer backbone that delivers insight that informs pull-through strategies and maximizes collaboration with the sales force. SHYFT’s analytics support sophisticated segmentation of payer types and facilitate integration with sales and marketing initiatives.

Product features

  • Payer Landscape Analytics

    Understand the impact of payer access restrictions on product performance as well as payer impact on territory and physician behavior.

  • Payer Segmentation

    Reveal the top opportunities for your brand through a unified view of the buying process based on product preference, access and use by line, switching, persistency, and awareness. Sharp insight into local treatment preferences gives you unprecedented insight at the regional level.

  • Account Manager Insights

    Guided analytics to inform business planning for new products, including payer level analytics such as tier status, co-pay, and reversal rates.

QUANTUM Real-World Evidence

True rapid-cycle analytics powered by your Real-World Data (RWD). Generate submission-ready studies in hours, not weeks.

Jump to Application

RWE Observational Studies

Design, conduct, and gain insight from outcomes-based observational research in hours rather than months. Drive converged intelligence across your organization’s Epidemiology, HEOR, Pharmacovigilance, Market Research, Corporate Development, and Commercial teams using the industry’s first true solution for statistically robust and submission-ready studies.

Product features

  • Clinical Search and Cohort Generator

    Browse different clinical vocabularies’ relationships and RWE metadata and define specific patient populations with detailed inclusion and exclusion criteria – all in a simple and intuitive user interface that users across all functions and statistical skill levels can use.

  • Rapid Cycle Analysis

    Build cohorts, define variables, and run studies in a fraction of the time so that you can spend less time waiting and more time optimizing your clinical and commercial strategy. Leverage native analytic tools representing statistical best practices such as cohort attrition, measures of association, cluster analysis, regression analysis, etc.

  • Outcomes as an Advantage

    Rapidly test patient and population-level hypothesis on your precise cohort’s outcomes data to identify unmet needs, patient treatment paths, therapeutic area segments, and the relative value of pursuing additional indications. Test and validate clinical trial design protocols by easily testing unlimited sets of hypothesis around population size/trial feasibility, outcomes, and site options.

  • High-Dimensional Propensity Scoring

    Perform real multi-variate comparative effectiveness research quickly and easily so that you can increase confidence in your pipeline and create data-driven cases to boost your position in the market.

NOVA Patient Navigator

Drive better outcomes, adherence, and access for your patients.

Jump to Application

Patient Care Coordination

Provide truly white-glove service to your patient population. Directly manage patient services, access, adherence, and persistence so that you never lose sight of a single patient.

Product features

  • Full Longitudinal Control

    Empower your patient services team to deliver an elevated patient experience with patient tracking, prescription adjudication, and adherence capabilities.

  • Centralize Patient-Centered Activity

    NOVA centralizes all patient services and engagement across support teams. Patient onboarding, case management, shipment tracking, and insurance verification enable a high-touch patient experience and valuable commercial insights.