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SHYFT Pre-launch Solution

From early stage real world disease insights, to data acquisition, sales forecasting, entity mastering, prescriber insights and market analysis, SHYFT's Pre-Launch Solution drives end-to-end value at every step of your launch timeline. Whether you're two months or two years away from your next launch, our software reduces launch readiness risk and puts you in the driver's seat with a repeatable and extendable platform that your in-house team can scale from one to one hundred molecules, all on one infrastructure.

SHYFT platform product

STRATA Data Management

Your data infrastructure can either grow or limit your launch potential. STRATA Data Management provides the control, flexibility, and scalability needed to power your launch today, and scale to future launches tomorrow - all while giving your team direct and intuitive control over your entire data ecosystem.

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Maximize the insight value of your data by compiling the industry's most complete 360 degree views of your target entities across customer, affiliation, payer, product, service, patient and real world datasets.


  • Built for Life Sciences

    STRATA MDM leverages the industry's most complete library of pre-built adapters, frameworks, APIs and business rules across 100s of clinical, commercial and real world evidence data sources to fully automate and deliver the leading standard in master data management for new therapy launches.

  • MedPro API Integration

    Direct integration of MedPro’s BulkID and DirectID capabilities enable real-time adjudication of customer records ensuring complete accuracy and confidence.

  • Data Studio

    A best-in-class data management interface provides full operational visibility and control over all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via an intuitive user interface.

  • Compliant, Flexible, and Scalable

    STRATA MDM is capable of processing terabytes of data and querying billions of records in seconds. It is hosted on SHYFT's HIPAA/PII/SOC2 compliant, audited and certified Amazon Cloud environment.


Manage all of your outcomes data (EMR, claims, lab, omics, etc.) with ease, transparency, and full control - empowering you to stop making compromises in how you interrogate your data for insight.


  • Data Transformation

    Unify records under the OMOP standard common data model (CDM4 and CDM5).

  • Complete Data Aggregation

    Data logistics engine and business rule library drive fully-automated, asynchronous transfer, loading, and importing of all data streams.

  • Data Integrity

    Quality assurance engine continually runs data quality checks and flags issues.

  • Powerful Configurability

    Data engine powering analytics for new patient and physician segments, markets, and formulary wins.

LUMEN Insights

The smallest change in market dynamics (patients, prescribers) can have the biggest impact on launch performance. LUMEN Insights provide real-time intelligence into key market fluctuations, allowing you to take action immediately to either course correct or capitalize on new pockets of opportunity as you approach your launch date.

Real-World Disease Insights

LUMEN Real-World Disease Insights dimensionalize clinical and commercial data with real-world patient outcomes in order to drive unprecedented insight into how your exact patient cohorts behave and responds to treatment in the real world. This drives unparalleled competitive advantage for new therapy launches.


  • Detailed Disease Overviews

    Develop detailed views into the disease landscape for your precise target patient cohort in minutes, not months. Build reports driven by Real-World Data that describe patient prevalence, incidence, demographic breakouts, lines of therapy, and cost of care.

  • Patient Journey Insights

    Drive informed go-to-market strategy through arresting interactive visualizations detailing treatment flow across lines of therapy, duration by line of therapy, disease progression, and patient outcomes.

  • Burden and Cost of Care Analytics

    Rapidly explore and test hypotheses about patient journey, burden on illness, and cost utilization to find pockets of patients with unmet need.

  • Collaborative Insight

    Easily export and share beautifully rendered insights with individual collaborators or cross-functional teams directly from the LUMEN interface.

Launch Insights

When market dynamics shift, so should your launch strategy. LUMEN provides the agility and actionability to adjust and react to market complexities immediately. Key Performance Indicators and launch performance metrics are delivered across teams and in near real-time so that you don’t just meet expectations for your brand, you exceed them.


  • Launch Accelerator

    Identify target patient pools and their response to new products, as well as the services they need and the questions they are asking about the product.

  • Brand Monitor

    Measure brand performance comprehensively and in real time across your product portfolio. Integrated insights are enabled by brand, payer, and competitive intelligence, creating a complete picture to inform tactics and commercial launch strategies.

  • Commercial Insights

    Take immediate action through guided analytics providing campaign, performance, multi-channel, and functional area insights. A flexible platform integrated directly with your data provides the scalability to grow, quickly incorporate new sources of insight and translate them to actions.

  • Integrated Connectivity

    Create native, bi-directional connections directly with your CRM (Veeva, SFDC, etc.), CLM, RWE, Claims, and Patient Systems to develop the most comprehensive, unified view into your business across all systems.

QUANTUM Real-World Evidence

True rapid-cycle analytics powered by your Real-World Data (RWD) allow you to generate submission-ready studies in hours, not weeks.

RWE Analytics & Observational Research

Transform outcomes data into insight in a fraction of the time of traditional analytics solutions, enabling you to drive patient value, design more successful clinical trials and respond faster to ever-changing market dynamics and safety signals.


  • Clinical Search and Cohort Generator

    Browse different clinical vocabularies’ relationships and RWE metadata to define precise patient populations with detailed inclusion and exclusion criteria – all in a simple and intuitive user interface that users across all functions and statistical skill levels can use.

  • Rapid Cycle Analysis

    Build cohorts, define variables, and run studies in a fraction of the time so that you can spend less time waiting and more time optimizing your clinical and commercial strategy. Leverage native analytic tools representing statistical best practices such as cohort attrition, measures of association, cluster analysis, regression analysis, etc.

  • Outcomes as an Advantage

    Rapidly test patient and population-level hypothesis on your precise cohort’s outcomes data to identify unmet needs, patient treatment paths, therapeutic area segments, and the relative value of pursuing additional indications. Test and validate clinical trial design protocols by easily testing unlimited sets of hypothesis around population size/trial feasibility, outcomes, and site options.

  • High-Dimensional Propensity Scoring

    Perform real world, multi-variate comparative effectiveness research quickly and easily so that you can increase confidence in your pipeline and create data-driven cases to strengthen value profiles and boost your position in the market.