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SHYFT Specialty Solution

In order to succeed in today’s hyper-competitive Specialty Pharmaceutical space, manufacturers require immediate and actionable insight from a complex web of influence, distribution, payer, provider, and patient data. SHYFT’s Specialty Solution provides true Launch-to-LOE value to some of the top Specialty brands in the world

SHYFT platform product

STRATA Data Management

Specialty brands require specialized data solutions. STRATA provides the control, flexibility, and scalability of retail data technologies with the granularity and expertise of boutique Specialty solutions.

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Manage every aspect of your clinical and commercial Specialty datasets, empowering you to stop making compromises in how you interrogate your data for insight.


  • Specialty Data Aggregation

    Integrated EMR, claims, SPP, MSL, market access, RWE, marketing, and sales data in a single, cross-channel view to support the launch and ongoing growth of your specialty product.

  • Data Studio

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Data Integration Engine

    Industry-leading engine provides precedence and survivorship, matching, deduplication, and an atomic business rules engine to govern data transformation and analytics.

  • Quality and Logistics Engine

    Data quality assessment and monitoring, automated quality control, data lineage auditing, automated control, and checksum.


A robust enterprise linkage of all customer, affiliation, payer, product, services, and patient master records ensures accuracy, stewardship, and consistency across all users and use cases.


  • Built for Specialty

    Our MDM technology is driven by a unique library of pre-built adaptors, frameworks, business rules, and APIs for hundreds of industry-wide sources.

  • MedPro API Integration

    Direct integration of MedPro’s BulkID and DirectID capabilities enable real-time adjudication of customer records ensuring complete accuracy and confidence.

  • Data Studio

    A first-in-class data management front-end system provides full operational control over and visibility across all of your organization’s data. Monitor data diagnostics, manage users, and upload large data files directly via a simple user interface.

  • Compliant, Flexible, and Scalable

    Compliant with HIPAA regulations, SHYFT MDM is capable of processing terabytes of data and querying billions of records in seconds. SHYFT’s flexible design allows new data sources to be added with ease.


Manage all of your outcomes data (EMR, claims, lab, omics, etc.) with ease, transparency, and full control - empowering you to stop making compromises in how you interrogate your data for insight.


  • Data Transformation

    Unify records under the OMOP standard common data model (CDM4 and CDM5).

  • Complete Data Aggregation

    Data logistics engine and business rule library drive fully-automated, asynchronous transfer, loading, and importing of all data streams.

  • Data Integrity

    Quality assurance engine continually runs data quality checks and flags issues.

  • Powerful Configurability

    Data engine powering analytics for new patient and physician segments, markets, and formulary wins.

LUMEN Insights

Optimize performance and fuel growth for your Specialty brands through converged pharmacy performance, distribution, and patient behavior intelligence. LUMEN Insights gives you unparalleled visibility to drive extraordinary value.

Real-World Disease Insights

LUMEN Real-World Disease Insights dimensionalize clinical and commercial data with real-world patient outcomes in order to drive unprecedented insight into how your exact patient cohort behaves and responds to treatment in the real world.


  • Detailed Disease Overviews

    Create standardized and productized insights in hours instead of months. Build reports driven by Real-World Data that describe patient prevalence, incidence, demographic breakouts, lines of therapy, and cost of care.

  • Patient Journey Insights

    Drive informed go-to-market strategy through gorgeous interactive visualizations detailing treatment flow across lines of therapy, duration by line of therapy, disease progression, and patient outcomes.

  • Burden and Cost of Care Analytics

    Rapidly explore and test hypotheses about patient journey, burden on illness, and cost utilization to find pockets of patients with unmet need.

  • Collaborative Insight

    Export and share beautifully rendered insights directly from the LUMEN interface so that you can spend less time crunching data and more time taking action.

Launch Insights

When market dynamics shift, so should your launch strategy. LUMEN provides the agility and actionability to adjust and react to market complexities immediately. Key Performance Indicators and launch performance metrics are delivered across teams and in near real-time so that you don’t just meet expectations for your brand, you exceed them.


  • Launch Accelerator

    Identify target patient pools and their response to new products, as well as the services they need and the questions they are asking about the product.

  • Brand Monitor

    Measure brand performance comprehensively and in real time across your product portfolio. Integrated insights are enabled by brand, payer, and competitive intelligence, creating a complete picture to inform tactics and commercial strategies.

  • Commercial Insights

    Take immediate action through guided analytics providing campaign, performance, multi-channel, and functional area insights. A flexible platform integrated directly with your data provides the scalability to grow, incorporate new technologies, new data, new insights, and translate them to actions.

  • Integrated Connectivity

    Connect your analytics and insights directly to your CRM (Veeva, SFDC, etc.), CLM, RWE, Claims, and Patient Systems data so that you can get to insight faster and take action sooner.

Sales Insights

LUMEN Sales Insights provide your Specialty field and home-office teams with relevant and actionable information – specifically configured and beautifully presented so that their next step is obvious, intuitive, and effective. Spend less time planning and more time selling.


  • Seamless Data Integration

    Transform 100s of data sources into timely, accurate, and targeted intelligence. Our integrated Data and Analytics Platform ensures that – as information about your market, patients, and HCPs changes – your sales teams will be armed with the real-time knowledge to adjust, plan, and execute.

  • Tailored KPIs

    Defining success is not one-size-fits-all. Why should measuring success be any different? LUMEN Sales Insights provides you the flexibility to configure KPIs for your brand, team, and reps in a way unique to your business

  • Real-Time Triggers and Alerts

    React immediately and with purpose to changing market, payer, prescriber, and patient subtleties. Set business rules and arm your reps with tactical insight as soon as the platform detects relevant changes in the data.

  • Collaborative Insight

    Export and share beautifully rendered insights directly from the LUMEN interface so that you collaborate across teams and drive action faster.

Market Access Insights

Competition, increasing costs, evidence-based medicine, and the rising influence of payers are reshaping the role of market access. LUMEN Market Access Insights creates a payer backbone that delivers insight that informs pull-through strategies and maximizes collaboration with the sales force. SHYFT’s analytics support sophisticated segmentation of payer types and facilitate integration with sales and marketing initiatives.


  • Payer Landscape Analytics

    Understand the impact of payer access restrictions on product performance as well as payer impact on territory and physician behavior.

  • Payer Segmentation

    Reveal the top opportunities for your brand through a unified view of the buying process based on product preference, access and use by line, switching, persistency, and awareness. Sharp insight into local treatment preferences gives you unprecedented insight at the regional level.

  • Account Manager Insights

    Guided analytics to inform business planning for new products, including payer level analytics such as tier status, co-pay, and reversal rates.

QUANTUM Real-World Evidence

True rapid-cycle analytics powered by your Real-World Data (RWD). Generate submission-ready studies in hours, not weeks.

RWE Analytics & Observational Research

Design, conduct, and gain insight from outcomes-based observational research in hours rather than months. Drive converged intelligence across your organization’s Epidemiology, HEOR, Pharmacovigilance, Market Research, Corporate Development, and Commercial teams using the industry’s first true solution for statistically robust and submission-ready studies.


  • Clinical Search and Cohort Generator

    Browse different clinical vocabularies’ relationships and RWE metadata and define specific patient populations with detailed inclusion and exclusion criteria – all in a simple and intuitive user interface that users across all functions and statistical skill levels can use.

  • Rapid Cycle Analytics

    Build cohorts, define variables, and run studies in a fraction of the time so that you can spend less time waiting and more time optimizing your clinical and commercial strategy. Leverage native analytic tools representing statistical best practices such as cohort attrition, measures of association, cluster analysis, regression analysis, etc.

  • Outcomes as an Advantage

    Rapidly test patient and population-level hypothesis on your precise cohort’s outcomes data to identify unmet needs, patient treatment paths, therapeutic area segments, and the relative value of pursuing additional indications. Test and validate clinical trial design protocols by easily testing unlimited sets of hypothesis around population size/trial feasibility, outcomes, and site options.

  • High-Dimension Propensity Scoring

    Perform real multi-variate comparative effectiveness research quickly and easily so that you can increase confidence in your pipeline and create data-driven cases to boost your position in the market.