As a marketer, I like to ask two questions when looking at a company: does the technology drive value and does it do so differently than anything else out there. At SHYFT, the answer to both of those questions is an emphatic ‘yes.’ Add to that a team that has energy, creativity, and grit to burn and you can see why working here is equal parts inspiring and exciting every day.”
As Head of Marketing, Kent leads corporate, product, and customer marketing efforts at SHYFT.
In his role, Kent is responsible for the design, development, and execution of SHYFT’s strategic and product marketing, messaging, thought leadership, and customer advocacy initiatives. He works closely with members across the company to align SHYFT’s organizational voice with the rapidly-changing trends of the Life Sciences industry.
Kent has over 12 years of experience in marketing and strategy in the health tech space. Prior to joining SHYFT, Kent led marketing at Kyruus, a Boston-based health technology startup focused on matching patients to the right providers. Previously, he was a consultant at Trinity Partners, where he acted as a key strategic and analytic partner in a number of engagements with top pharmaceutical and biotech clients. Kent began his career as a Research Analyst and Senior Account Manager at Leerink Swann, a boutique healthcare investment bank in Boston.
Kent received his BA in biology from Princeton University.